I’m driven by the idea of empowering entrepreneurs to express their vision and create brands that resonate with people. Through intentional design, I bring ideas to life and help shape stories that connect and grow into communities.
Inspiration
I’m Karina, a designer and creative director based in Miami. My work spans brand identity, visual systems, creative direction, web, packaging, and photography direction, partnering with founders, creators, and brand teams across fashion, beauty, wellness, and hospitality. Each project begins with questions, what a brand stands for, how it should behave, and where it will live and moves through research and structure into form. My focus is on turning complexity into clear, usable design people recognize and return to.
About me
Design is the translation of inner meaning into visible form.
Design is the translation of inner meaning into visible form.
What I do
Brand identity
Logo, typefaces, and color shaped into one cohesive system, true to you and recognizable anywhere.
Social media design
A signature look for your feed and stories, covers, post layouts, motion moments, so every piece feels cohesive and unmistakably yours.
Web design
Pages and flows that guide visitors to the right action on any device.
Creative direction
Concept, tone, and references that align every touchpoint with the same story.